Expanding your business internationally with translation service

Est. Reading Time: 4min
Category: Translate
Last Updated: March 12, 2021
By: Rana Hamodah

While running a business, it is important to keep pace with the fast-growing industry. Expansion opportunities are limitless, if identified on time and worked on. To take your brand on an international level, you need to communicate your service to prospective clients. It is a misconception that all businesses around the world are conducted in English. A large section of people prefer to choose a company which provides information in their native language. Thus, to take your business to a next level, you need to acquire high-quality translation services.

Following are the ways your business can grow internationally with the help of translation service:

Symmetrical message: You are clear about who your target audience is and also aware of the message you want to deliver them. It is evident that communication is the first and most precious offer you give to people to turn them into your customer. Hiring a professional or ingenious translator can help you achieve the same. One wrong message can turn things down. So, to be confident of what message you are sending out, it is highly recommended to hire an expert translator.

Confidence in the official documentation: To go over international boundaries, a lot of documentation or paperwork is required. Relying on an amateur translator or a machine translator can make your dream of stretching your business’ boundaries go in vain. Contracts, product manuals, or descriptors have to be read and signed carefully before making them public. If these procedures are carried out rightly with a translation expert, you are ready to take the next step.

Online growth: Online platforms are a great way to globalize your business. You are liable for providing the information in a way that every visitor who comes to your website can easily understand whatever is written be it its product description, payment instructions, or company policy. A translated text for each country can help you grab a large customer base or else they will jump to another portal in a minute for buying the product.

Survival: With tough overseas competition, you need to be sure that your services are superior as compared to your competitors. One cannot survive in an international market without nurturing the needs of their clients. Providing information and services in the client’s native language makes them feel valued and they contribute to your business’ success.

New customers: With your websites built up in foreign languages, new people get attracted fast. A word of mouth plays an important role in the foreign market. You cannot risk building a mild reputation in the overseas market. You must check that all the widely used languages are embedded into your website to invite traffic. This way you can make your website and business reliable.

From all the above-mentioned factors, it is clear that translation service for your company must not be underestimated and every small step your business takes, helps in deciding the position of your company in the global market.

Points to remember when getting documents translated for international purpose:

 

  • Ensure that the quality of the text translated is of premium quality.
  • The translator must be aware of the culture of the native clients whose language he is translating into.
  • The translated text must be optimized with the keywords that are already present in the original document.
  • Not only the content about the product, but the social media ads and customer service must run through in the native language.
  • Build a competitive strategy and forward it to the translation agency. Keep a follow-up with the hired translators to ensure efficiency.

 

Conclusion:

Getting a place for your business in the international market is no doubt a tough task. But, with a reliable translation service, you can peep into the global markets and increase your customer base. It is very important to be consistent with your translations and a trusted translation agency can help you build your brand by detailing each and every paper or document in the required language. All in all, a multilingual company has high chances of success as compared to others.

If you want to take your business to an international level, contact Calgary Translation Services now.

About the author

Rana Hamodah

As a migrant to Canada, Rana understands the challenges newcomers face and how access to information can help ease the transition.

Her two Bachelors of Arts in Linguistics and Literature and Translation paired with her Masters in Education and her candidacy for a Ph.D. in Doctor of Education in Educational Leadership and Policy (EDD) at the university of British Columbia make her uniquely qualified in ethnocultural communications. She is a Commissioner for Oath and can administer oaths and take, receive, and attest affidavits, affirmations and declarations. Currently, she is also pursuing her Immigration Consultant Certificate.